Dirhame.comBranding, Design & Development

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What is Dirhame?

The internet democratizes everything, especially commerce and work. That’s why we created Dirhame. It is a platform that allows each person in the MENA Region to buy and sell a varied portfolio of services.

Starting at $5 users get instant access to thousands of service from people who love what they do. Depending on their skills, sellers can offer professional and creative "gigs" ranging from consulting and business to entertainment and gifts. Going beyond satisfying buyers by offering value for money, it’s a platform that brings people closer.

The Context & Challenge

Nowadays people are overwhelmed by choice. The question is how do you build and brand an intuitive platform that helps people buy services the most efficient way? It’s a multifaceted challenge that revolves around branding, design and easy to use dashboard and search functions. All these make Dirhame a platform fit for purpose. We balanced context and content to provide a useful and well-developed stage for the benefit of everyone involved.

The Solution

People needed a straight-forward way to search, evaluate and buy creative and professional services. The aim here was to make their life easier with an easy to use platform. That’s why Dirhame makes the search and subsequent purchase of value for money services possible for all parties involved.

Branding that resonates

For those of you who haven’t travelled that Middle East yet, Dirhame refers to Dirham. By looking at the website, you will also see how our mascots, the camel and the rider revolve around the desert. Simply put, a brand is a promise to the respective target audience. All branding elements needed to reflect that. Dirhame’s name, simple logo, together with the tagline "Helping people help each other" does just that. Together, these elements explain how users can both find and offer value for money services while leveraging the power of the community.

Browse Gigs

Shopping online can be uncomfortable, time-consuming and often challenging. We explored the needs, desires and habits of Dirhame’s prospective customers. We didn’t guess what they want - we knew what they look for and created an intuitive platform that streamlines the whole process.

Users can easily search and choose from desired delivery time, seller’s experience and language all conveniently located to the left of their screen. The dropdown tabs at the top help the user explore all gig categories. Last but not least, the search results will give you relevant results that feature reviews.

 

Create Gigs

Online entrepreneurs frequently get lost in the details. Dirhame provides a vibrant community for them to leverage simplicity and efficiency together with the power of the masses. In 5 simple steps, sellers can easily publish their gig with maximised efficiency. Including a video makes their services sell better and setting up their gig is as easy as one- two- three. Well, maybe five for that matter but you get the point.

Colours

It’s undeniable that colours convey feelings in a very direct yet often subliminal way. From green to red, each one was chosen for a purpose. Both motionless and emotionless at the same time, the background colour grey is solid and stable, creating a sense of calm and composure, a relief from a competitive world. Dirhame is a place where both buyers and hard workers can finally find relief in knowing that they can leverage the power of the community. Yellow relates to acquired expertise. Gold is the colour of wealth, success and status that’s why this was our choice for reviews and credits.

Icons

Icons help us to better interpret and make sense of information. That’s why we included many types of icons on Dirhame to signify tasks and actions: credits added, seller ratings, messages received are some of them. While being visually pleasing they also add a playful tone.

UI Elements

Users love predictability. Interface elements include but are not limited to input controls, navigational and informational components as well as containers etc. From the simplest list and button to the more complicated accordion containers, they all serve to make the experience better and richer. Whether aware of it or not, users are now familiar with elements acting in a certain way, so adopting components that serve efficiency and satisfaction was our aim for Dirhame.

Typography

Typography helps create harmony and recognition, that’s why it’s so vital to design. Our main aim here was to establish solid information hierarchy. That’s why for Dirhame we chose Valera Round which is a modern sans-serif font that blends styles of many great typefaces. Being clean and minimalistic in its design it helps the user focus on what matters the most. Variations of Open Sans filled in our typography toolbox where needed.