Jeera.meBranding, Design & Development

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What is Jeera?

Jeera is a fast-growing social discovery platform which helps users connect, socialize and communicate with each other, all neatly organized in relevant communities and groups. They strive to become the most comprehensive platform and create a sought-after brand-building community across the world.

Their online network is unique with an innovative setting that separates it from the masses. It focuses on establishing a user-friendly platform, fully-equipped with value-adding features and services based on actual market demands. Users can find groups according to their location and interests. They can also create and join groups to start reaching wider and deeper connections with the people who matter most to them.

The Challenge and the Solution

The online world is abundant with myriads of social media channels and other social media-related platforms. It takes a great deal of innovation to be able to skyrocket another entry in this heavily competitive environment. The key to start making a difference is to create a website that is not only functional but also aesthetically arranged and emotionally backed. We created an engaging platform that Jeera needed to start making a real difference in the industry.

Web and Mobile

The majority of internet users nowadays tend to browse using their smartphones, so we needed to make the platform conveniently accessible to all types of devices and screens. For users that are always on-the-go, the platform can also be accessible anytime.

Explore & Discover

Users can find groups very easily through the platform’s simple search process. They can filter their search according to location and genre. They can also sort the search result according to popularity. On the initial search results page, users can see the names of the relevant groups they’ve searched for as well as the number of friends and members of these groups. Should they feel interested to join, they can just click the “Join This Group” button to get the ball rolling.

 

User Posts

The individual user dashboard is one of the most integral parts of the platform. Members can go through and edit their interests and communicate with their friends via the inbox tab. On the user’s feed, they can see the activities of their friends and the groups they’ve joined. They can also filter what they can see on their feed according to the nature of the posts—text, media, event, or all.

About this Group

When you click on a specific group from the search results pages, you can see more details about it. You will find the description of the group, the members and friends list, the activities of the group and their interests. As for the group administrator, they’re free to edit or make any changes to the page.

It is all about the interests

Jeera is not only about individual interests, but also about the interests of the whole community. There are tags that represent a myriad of interests of users across all genres and industries. Users are free to remove or add interests any time. There’s basically no limit.

Mobile Screens

The platform is mobile-friendly and this is basically how it looks like on a mobile screen. Every page is responsive, creating a convenient and smooth browsing experience for its users.

Colours

With such a diverse platform, there needs to be an equivalent amount of emotion. A variaty of colours have been used such as yellow, purple, red, and turquoise. Bright colours that create solid contrast are high up in the list of user interface trends in 2016 but here they also help in navigation and branding. The neutral shades of gray are also present to take care of the hue proportion.

Icons

To avoid making the dashboard look messy, icons have been used to complement their longer text counterpart. There’s a wide variety of them because each category/interest tag has a corresponding icon. This adds to user experience as well as to the overall feel of the platform.

Typography

Lato Light has been used for headings 1 and 2, and Lato Regular is used for Heading 3 as well as for the paragraphs. This is a simple typeface that is very smooth to the eye—something we need to convey the message without unnecessary disarray.