Scroll to learn more
Tanja Marina Bay is a paradise destination that tourists from all over the world choose for their holiday. It’s located at the heart of a legendary city along the Bay of Tangier. It provides a lot of services and entertainment to every visitor and features a capacity of 1,400 rings spanning 2 basins. Holidays and business trips now are more exciting than ever as the place offers various water sports, a yacht club, and urban components such as restaurants, shopping centers, cafes, hotels, offices, residential areas, and other stimulating forms of entertainment.
Tanja is a whole new development and needed to present Tangier in a timeless manner. Thus, it required an online platform packed with strong digital marketing efforts, dynamic content and videos.
The challenge was to present an elite tourist experience through a website in a concise and interesting manner. Wrapped with lavishness and indulgence we created a luxurious looking platform that is as regal as the actual spot.
Thus, users will never have a hard time accessing the website on whatever device they’re using.
The categories are arranged in a clear-cut way. There are only 5 sections on the header which makes the offerings of the site understandable and easy to explore. Having both a visual and text element, along with a highlighted Learn More button - allows the visitor to explore each section in its totality from the get go.
People love clicking on the Gallery tab to explore the destination. After all, a picture is worth a thousand words.
From a user experience perspective, visual descriptions trigger an adventurous and open-minded emotional response. Never set foot in Tangier? Perfect. Here are some compelling images and other dynamic material to help you think about the place. Intensely.
The users can personalize their travel and arrange the details online in just a few clicks. All neatly done through a clear-cut online form. We have made the filling out phase extra breezy by preparing a dropdown for the relevant fields.
To emanate an inviting environment, we made use of a colour palette that includes light grey, blue, light blue, and black. The main texts are in black, the action buttons are in the shades of blue, and the footer background is in light grey. Blue generally represents communication and self-expression, honesty, authority and inner peace.
The most interesting part of the footer is not the fact that it’s covered in light grey with the social media links of the company and the links to the essential inner pages. It is nothing else but the direct form to register interest! Overall, instead of wasting space this is a handy reference tool for prospective partners and clients.
Typography is about 95% of the design – it’s the main driving force in all text based modes of communication art (and science). Thus, choosing the right typeface is essential and serves to frame the overall message. In Tanja’s site, we made use of Open Sans variations to keep everything clean and straightforward.