Design & Development

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What is KitchenNation?

Kitchen Nation is a dynamic culinary hub situated in the buzzing metropolis of Dubai. Its ingenious amalgamation of a restaurant, a kitchen, and a culinary business learning center sets Kitchen Nation apart from other food establishments. It can only really be compared with business incubators.

Their goal is simple: to bring service providers, food enthusiasts and entrepreneurs together and develop a vibrant culinary culture in the midst of a busy cosmopolis. They also seek to awaken hidden talents from young artists and create fresh culinary ideas. Their passion to progress Dubai's rich culinary heritage, peppered with impeccable attention to detail and quality, resonates in all their cooking classes, sponsored events, unique recipes, as well as throughout their restaurant and catering services.

The Challenge & Solution

Dubai's economic growth over the years has inspired over 200 nationalities worldwide to travel and reside in this dynamic city. With such cultural diversity, the challenge for Kitchen Nation is to connect to its niche market with a proper digital platform. The solution is simple: create a business website that will drive a strong online presence for Kitchen Nation.

The website should be formatted in such a way that will best reflect the establishment's vision and mission to its community. Branding, design and functionality are important elements that will be carefully fused in the website. With the use of appropriate icons sets, elegant colour palette and simple yet artistic fonts, customers can easily navigate through the website to have a generous peek of the culinary world which Kitchen Nation diligently builds.

Web & Mobile

To thrive in this digital day and age, Kitchen Nation requires a website that will drive both mobile and desktop web traffic. Having an ultra modern website that is compatible with both desktop and mobile platforms will boost Kitchen Nation’s online visibility and relevance in the culinary community of Dubai. Professionals with busy schedules would love to access Kitchen Nation's company details in a few clicks and taps on their mobile devices.

Service Page

These were integrated in a seamless manner in order to acquaint customers with the services available at Kitchen Nation. This page readily shows Kitchen Nation's dynamic culinary services for customers, entrepreneurs and professionals.

The page’s background is designed with a monochromatic white-gray gradient to promote simplicity and elegance. The services are arranged in a vertical treatment of rectangular blocks, with corresponding images, icons and summary texts that give a short description of each type of service. The global navigation links can also be found on the upper right section of the canvas for users to easily navigate to all other pages in the website.

 

Incubation Page

What makes Kitchen Nation distinctive from their contemporaries is their culinary incubation system which enables food enthusiasts to climb the ladder of culinary success. For this reason, an Incubation Page was included in the website for current and would-be students to learn of the various stages of Kitchen Nation's culinary education.

Membership Page

A website also functions like a business's front desk where interested clients could obtain helpful information regarding the company. Adding a Membership Page in the website will further give customers the impression that Kitchen Nation is serious in all their business relationships. This will motivate customers to engage with the company’s services, as well as easily obtain information regarding Kitchen Nation's various membership categories.

Schedule

As a culinary incubation hub, Kitchen Nation hosts various events. It is imperative then to include a Schedule page on the website.

This page is designed akin to a dynamic calendar, to inform members and non-members alike of the company's scheduled events, with their corresponding dates and times.

This feature will eventually serve as the ultimate culinary calendar for clients. Furthermore, the Schedule feature is colour-coded to make events easily identifiable from each other.

 

Contact Us Page

The Contact Us link is strategically positioned in the global navigation menu for customers to easily view the company's contact details. The Contact Us page shows Kitchen Nation’s business address, email address and phone number, as well as their various social media accounts represented by social media logos. This page also provides a convenient platform for customers to send their messages or inquiry directly to the company.

Icons Sets

Icons are used to motivate customers’ interaction with the website. Instead of boring the website with plain texts and lists, icons were added to make the website more interactive and user-friendly.

These icons sets were not chosen haphazardly. They represent various functions, as well as Kitchen Nation’s several products and services, which customers can easily identify with. The colours used for the icons sets were also chosen carefully to complement the website's main colour scheme.

Colours

Colour is a vital element in marketing a website and its products. The main colour palette used for Kitchen Nation's website is a subtle combination of green and gray tones. The simplicity of the gray colour gives the impression of elegance and solidarity.

Typography

Simplicity is key to an effective website. The fonts used are Brandon Grotesque and TisaPro. These font styles are reflective of professional elegance. They further enhance the clarity of the web content, as well as the website's minimalist aesthetics.