www.tawazundynamics.aeDesign & Development

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What is Tawazun Dynamics

Tawazun Dynamics caters to the PGM or Precision Guided Munitions sector with a wide range of innovative solutions. Whether it’s manufacturing, design, maintenance or supply chain, Tawazun Dynamics has been a real master of the latest technologies throughout genres. The company designs, develops, creates, assembles, sub-assembles and manufactures products of the highest industrial standards. Tawazun is driven to develop the full potential of the UAE in order to become a truly competitive arena of advanced technologies across the defense sector.

The Challenge and Solution

Tawazun Dynamics aims to tap into a wide market with their groundbreaking innovation. The kind of market they are targeting has never been the easiest to cover. To specifically expand their marketing reach, the digital face of the company must be made as superior and innovative as the kind of products they promote.

To help Tawazun Dynamics gain more traction online, we created a thorough framework that is suitable to the company’s brand identity and market, while taking into account the competition. From the front-end development to the backend platform that allows the easy capture of leads, the whole website has been conceptualized and actualized with excellence in mind.

Web and Mobile

It would indeed be a waste if Tawazun Dynamics’ website would just cater to desktop and laptop users when in fact a considerable portion of their target market is always on the go. Viewable and conveniently accessible websites for all screen sizes are a given nowadays, even in the most unusual industries.

Gallery Block

Clients need a clear visualization of the product in order to seal their purchasing decision. Static photos and videos of the products in action make their PGM solutions fit for purpose before the eyes of every client. The Galley Block is a very crucial part of the website and like other pages, the unnecessary complications are rubbed out, making the clients focus their attention to the product images’ prominence and splendor.

Footer

For the company to leverage all chances of conversion, every part of the platform must be well thought out in advance. The footer looks minimal and contains an easy to use contact form. Clients usually scroll down to the bottom once they’ve decided to place an order or ask a question. Instead of wasting space, we transformed the footer into a solid call-to-action. Clients are able to proceed with convenience and ease and Tawazun is able to maximize lead generation and sales.

Colours

The website was made to reflect the supremacy of Tawazun Dynamics in the PGM sector. One of the key factors that go into this is picking the right colours. The colour brown is a serious, down-to-earth colour signifying stability, structure and support. In colour psychology, black gives protection from external forces. We used a professional blend of light gray, light brown, and black to ooze an expert impression with a glow.

Typography

The typesetting and font of the site, of course, have to balance the whole user experience and provide information hierarchy. If not, the overall visuals could be affected leading to a possible downturn in terms of aesthetics, desirability, and readability. We have used Montserrat here to complete the whole design fusion, which succinctly gives a professional feel.