Design & Development

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What is Foremarke?

Foremarke was established with the vision of providing a unique and quality learning experience to students in Dubai through their preparatory, primary and middle school programs. Their education brand has been tailored after their alma mater in the United Kingdom.

The institute’s curriculum is crafted to promote an extensive, dynamic and well balanced education system, while integrating traditional methods in teaching Mathematics, Reading, English, and Science. Small classes, effective teaching methods and high grading standards are also integrated in the curriculum to facilitate the students learning and personal growth.

Foremarke values quality and excellence in their curriculum delivery. Their passion for continued growth has awarded them an Excellence in Education accreditation from the International Association of Preparatory Schools. Furthermore, a senior school program is being developed to fully prepare their students to the adult professional environment.

The Challenge & Solution

Education has always been a pillar of the society. For this reason, various educational establishments have crammed up in the busy metropolis of Dubai vying for the attention of parents and students alike.

To manage its marketing and business objectives, Foremarke requires a school website that will address the demands of clients in this digital era. A modern and sophisticated website will underscore Foremarke's ability to cope with the changing times.

The website is a vital element that will showcase the school's avant-garde learning system, while emphasizing its ability to compete in a global scale. Furthermore, the website is also a convenient platform for school updates and announcements.

Web & Mobile

Web and mobile device usage has been dominating the digital trend when it comes to searching for schools. For this reason, Foremarke's website is designed with a format that is suitable to any desktop and mobile browser. Best practices in HTML coding are utilized to eliminate any compression noises and prevent web elements from being distorted or transformed.

About Us Pages

The About Us pages are presented in a straightforward layout. For users to easily get acquainted with Foremarke's education brand, the About Foremarke link was incorporated in the site’s global navigation system positioned at the upper left side of the homepage.

The About Us pages are organized in a multi-page sequence through an easy dropdown menu. The design team further adds a hover effect on the dropdown menu which allows it to disappear seamlessly on its own as the user navigates the mouse on other tabs. The dropdown menu also enables the user to choose one certain facet of the institution at a time. This minimizes endless scrolling on the user’s end.

 

Merged With Icons

The design team merged texts with clear and illustrative icons to enhance the visual content of every page. These icons represent some of the core values and principles at Foremarke, which help users to process information more readily. The icons are colored with purple to add a rich accent to the monochromatic tone of the page background.

Admission Process Dropdown

The Admission Process page is essential in the website as it shows the different admission stages at Foremarke and acquaints interested users with the proper channels to go to during the admissions process. This page is designed with an easy-to-navigate accordion interface. The accordion menu slides into an easy dropdown which reveals the content of each stage. This feature manages overabundant information without adding clutter to the page layout.

Tables and Gallery Design

The web design team has carefully conceived the tables and gallery design to present information in an organized and creative approach.

Several site data have been systematized in simple tabular formats, with minimal designs to complement the elegant atmosphere of the website.

Additionally, tables are usually accompanied with vivid graphics arranged in gallery sliders to enhance visual communication and encourage interaction among web users.

 

Contact Us Page

Just like every other page of the website, the Contact Us Page is direct and structured with minimal designs. Contact details are categorized according to enquiry type in order to simplify user experience. Furthermore, a message section is also featured in the page, which allows users to fill out a form and message the company directly for their questions.

Icons

Icons are not only used to improve visual communication. They are incorporated in the website to improve the contents' readability. Furthermore, these icons are designed in purple shades with artistic graphics to complement the website's classy landscape. They also represent certain functions which encourage users to interact with the website.

Colours

Purple is the color of sophistication. This shade has been used to add glamour and depth to Foremarke's brand, while sprinkling an aura of reliability and trust. Gray and white gradients are also incorporated in the palette to augment the site's elegant aesthetics. The neutral colors give an unpretentious tone to the overall web layout. Splashes of gold are also added to highlight the school’s prestige in the international arena.

Typography

The website's typography is simple. Ubuntu family is chosen to emphasize the content and complement the website's sophisticated layout. This typeface makes content less imposing and more inviting.