What is Gac Motors?

GAC Motor is part of the GAC Group, one of China’s largest and most diversified conglomerates. GAC's main businesses cover the complete designing and manufacturing of vehicles and parts, for both the Chinese domestic and foreign markets.

The company is involved in sales, auto logistics, auto finance, auto insurance and related services, making GAC an auto company with the independent and integrated value chain of manufacturing, supply, sales and research and development system.

The Challenge & Solution

Depending on the industry, some websites need to be more visually appealing than others. In the case of car industries, their websites need to have a higher level of visuals displayed in order to allow customers to experience the look and feel of the cars on offer.

Being aware of the power of visuals, GAC has made it a mission to redo their website in way that will help customers emotionally connect with the brand and its cars.

Broken Grid Layout

Brogen grids allow images and text elements to drift into and across the gutters that usually serve as hard stops in more sober layouts.

Displaying the range of cars

We looked at the best patterns for you to discover the full range of vehicles within the homepage itself. At a glance, you are able to get complete details on the car chosen from interior/ exterior details to a set of images and videos provided by the Gac team.

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News with purpose

One of the objective of th e redesign was to keep the audience of all upcoming news and releases that could get them interested from the homepage itself.

Iconography

A stream of data, of experience, of knowledge, is trapped inside every icon.

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