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Altivate is a business process improvement and IT consulting company. They help companies and governments improve operations and processes based on business and IT knowledge and solutions. The company needed a new website that would strategically display their competitive advantages over their competition in an effective manner.
The last time the company updated their website was in 2012. Altivate a new company (came into inception in Arlington, Virginia in 2010) they have already established offices in San Francisco, Dubai, Riyadh, and Doha. This positions them very well to cater to both companies and organizations in some of the world’s biggest markets.
In such big markets competition is abundant, hence the challenge was to create a digital asset that depicts their expertise better than their rivals. Pepperweb created an unparalleled website that communicates all of the company’s strengths in a modern and concise way.
A contemporary website calls for an experience that transcends boundaries set by devices and screen sizes. Both individuals and business users browse the web on the go. Mobile has overtaken fixed internet usage since 2014, and this trend will only continue to grow exponentially. This makes it all the more important for global leaders and SMEs alike to portray and position themselves in every medium. Adding to this, an ultra-modern web presence has benefits that relate to digital marketing, from SEO and PPC all the way to social media management.
We never leave nothing to chance, that’s why every page within Altivate’s website serves a purpose. Whether it is to educate visitors about the company’s history or showcase their strengths through past projects, the pages feature well-designed sections that grab the attention of the user. The pages for business solutions, technologies and partners are designed in the best possible manner: well organised and direct but above all convincing.
When a company offers such an extensive range of services to such a diverse audience, it is important to speak to every potential client. That’s why we visualized a grid for each service and brought it to life. Beyond its eye-grabbing design and graphics, it also features an explanatory block of text on the side in order for visitors to be able to identify with each of Altivate’s solutions and create further trust.
Colours are important in business psychology. The obvious choice for Altivate was blue and its variations. It signifies ownership of control and doing the right thing in difficult times. Moreover, blue is the rescuer, the helper, the friend in need. Going beyond just instilling faith in their prospective business partner, visitors get a feeling of honesty and transparency.
Graphic visualisations are a big part of contemporary design and communication strategies. This is not haphazard since it helps guide the users in a much more efficient manner, thereby saving time. Altivate features many icons and each serves a different purpose. Batteries, road signs, tachometers and tablets all indicate different services and solutions.
paragraph Proxima Nova 15px
Typefaces are an integral part of the overall design. They help communicate feelings in a succinct manner. Proxima Nova, our choice for Altivate, is a complete reworking of Proxima Sans which was created in 1994. The original six fonts have been expanded to 42 OpenType fonts. This font links typefaces like Akzidenz Grotesk and Futura. The result? A hybrid that combines geometric appearance with humanistic proportions, perfect for doing business and showcasing expertise.