User experience is the name of the game
One of the core problems user experience is solving over the last few years is that it actually gives the user what they’re looking for. No client wants to spend their time on a long form to get in touch with a company, so we started by asking ourselves what we need to connect with a client. As a start, what’s required is only a name and phone number, nothing else. This is exactly what we used on the island. The end result is really interesting, by helping our clients save time while they send us a question, we actually receive 4 times the amount of enquiries.