Scroll to learn more
ND & Associates is a professional search firm which offers headhunting services across the Middle East. They help local market players, budding enterprises and SMEs to look for the most well-equipped staff to supercharge their clients’ business.
Their experience in the industry and their deep knowledge about the twists and turns of the market make them a truly reputable and reliable service provider. A team of industry specialists and recruitment experts that follow a strategic set of procedures give businesses practical advice towards fast ROI and strategic choice of human capital, in accordance with the clients’ behavioral, cultural, and technical stipulations.
Differentiation is essential especially in congested markets. Among hundreds and thousands of headhunting services out there, the challenge was creating one that clients can trust. The solution was to build a platform that would give clients value from the get go.
The target market of ND & Associates is small and is comprised of large businesses in each niche. As a result, the website needed to reflect quality and expertise that matches client expectations.
We made the website of ND & Associates seamless for desktop and mobile screens alike. Contemporary business managers use their smartphones instead of their laptops. We have set form input attributes, mobile-friendly preferred width, images width and input widths to 100%. We also used word-wrap with long strips and used extra spaces with care. We took advantage of media queries and avoided fixed positioning-- all these and more to make ND & Associates’ website accessible for all screen sizes.
To effectively illustrate assignment levels, we created from scratch a replica of Burj Khalifa that represents Management, C-suite, and board categories. What better way is there to illustrate career heights than with a building that actually reaches the sky.
The inner pages of the site needed to mirror the unique selling points of the company. Along with this, they needed to be well-arranged and communicate their values. Gone are the days when the game was about text length.
Now that people’s attention is exponentially decreasing, there was also a need to make each inner page as direct and as concise as possible. We kept the number of header tabs to a bare minimum in order to provide maximum value and easier navigation.
If you think that people don’t pay attention to the footer then you are so wrong. The footer is as valuable as the major elements of the site. It is used to get to know the site better. It’s the part that gives visitors a cue on the possible links they need to proceed. Footers can also enhance search engine rankings. It also helps mobile users in particular because their case only allows them to scroll up and down. ND Associates footer includes world clocks and a currency converters, which is valuable to the company’s USPs.
The neutrality of the colours used in this project, namely gold, black and gray, imposes a professional hint that makes users pay respect to the site. Do you believe in respect at first sight? How about trust and conversions? It gives the site a sense of integrity that is always received in a positive light by every visitor.
Icons are mini-representations of significant messages that promote further readability, simplicity, and aesthetics. Pepperweb has used exclusively crafted-from-scratch icons that match the site’s motif and authoritative tone in a seamless way.
This is another essential part of the site from a functional perspective. Competitive job postings for highly skilled white collar people are the essence of ND&A. Other than that it showcases their authority across all industries.
Believe it or not, the choice of typeface could affect how a piece of content is understood. In this and similar projects, we always try to elicit a feeling of power, importance, and seriousness. That’s why we used a combination of HelveticaNeue which features simple straight lines and a serious feel with ProximaNova. – which gives a more mainstream minimal feel. Kind of like their office.