Eaglehills.comDesign & Development

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What is Eagle Hills?

Eagle Hills is a real estate development firm born in the UAE back in April of 2014. The company holds expertise in creating and reinvigorating urban centers all around the globe. They work hand-in-hand with policy makers and governmental bodies to establish sophisticated flagship destinations and city hubs that can assist in boosting the local economy, creating jobs, attracting domestic and foreign investments, and fostering commerce and tourism.

The Challenge and the Solution

In order to fulfill their vision as one of the most admired real estate companies in the world, they have to seamlessly cover all points that reflect their brand. Nowadays, the best form of marketing when it comes to international business lies online, and any company’s powerhouse is their website.

Eagle Hills operates in grand projects and their web assets needed to reflect this very fact. The challenge was to create a distinguished website for Eagle Hills with graceful and appropriate branding across all of its distinct elements and pages.

Web and Mobile

Full accessibility of the website is not only limited to desktop computers - the world is now gearing towards mobile. This user demographic consistently multiplies. The website of Eagle Hills simply couldn’t afford but to easily capture those potential clients and partners that linger on their mobile screens.

Projects

Eagle Hills has multiple projects that are either currently up and running or in progress. The best way to showcase those projects to potential buyers would be giving them an in-depth presentation of their visual beauty and any technical specifications for the projects. The platform’s project section holds a gallery-like setup of the different projects Eagle Hills takes pride in. The initial project page has minimal text elements (only the project name and the project location) – while the rest is coated with a visual, vibrant impression.

 

Explore Project Page

Again, we’ve used just minimal text on the individual project pages. We have been straightforward in crafting the descriptions and displaying the respective exclusive features because, after all, images are worth a thousand words.

Register Your Interest

Unlike most typical registration pages that simply feature a “Sign Up” button, here the heading used is “Register your interest” because it’s more effective in compelling people to sign up. The fields are also stripped of unnecessary cells. New users can list the project they’re interested in along with their desired unit type and their preferred investment type. This enables the admin to directly know the clients’ wants and needs.

Colours

The colours integrated are neutral shades of gray and energetic tints of blue and yellow. This colour palette isn’t too extravagant while it simultaneously sparks up interest. Overall it exudes honesty and loyalty. It is reserved and quiet, and doesn't draw attention while it allows the true value of each project to shine. It’s made to achieve just the right blend that suits the company’s brand identity.

Icons

The icons used for Eagle Hills’ site are mainly white in hue. This is because the background is already set with colours - mainly visual images of the real estate projects. This pulls off a balanced impression that doesn’t leave sophistication behind. They’re well thought out to represent direct symbols that aid navigation.

Typography

The world is full of great fonts, and choosing the right one can often be daunting. When used right, typography is powerful and helps convey the brand’s message. For the heading’s typeface, we opted for Playfair Display. For the paragraphs, we used BrandonGrotesque Medium. The blend of these two simplistic typefaces defines sophistication and clarity, which is exactly what good typography entails.