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Oasis is the first enterprise that introduced the idea of having 5-gallon bottled water in the United Arab Emirates. Today, they have emerged as the biggest distribution fleet of clean and healthy water in the country in different sizes.
The bottles of OASIS water go through a purification process that makes it the best quality of bottle drinking water in the market. Each bottle is meticulously washed and sanitized before going through a careful 24-step process. Oasis delivers their water and coolers for free to any home and office in the UAE. Due to their product’s quality and commitment to real service, they have had the leading edge in the industry.
Although Oasis is already one of the forerunners in the UAE’s bottled water sector, the competitors still remain in the picture. For Oasis, complacency is never an option. Thus, they make sure to stay ahead of the game.
One of the easiest ways to keep brand awareness intact is to go online. Thus, we have come to help Oasis build a digital platform that internet-based customers can freely connect with. People now want to grab everything digitally. Even buying bottled water should be part of that. Furthermore, having a website is the first step to make the most out of all the internet marketing perks. Before exploring the social media and other marketing channels, building a solid platform is the ultimate foundation.
To ensure that the main solution is served, a website that is both engaging and practical has been brought to life. Also, since most people use their mobile phones to surf nowadays, the website must also be viewed conveniently in all screen types. This way, purchasing Oasis water online can be made easy.
A good platform delivers their goal clearly to the audience. Thus, this page has been designed to convey the exact message the company wants to relay to their valued clients and prospects. One of the chief goals of Oasis is to make their product range as flexible as possible. Thus, they have made their product variants suitable to all people and designed them to be in various sizes and forms. This page has delivered just that.
Promotions and offers must be both direct, factual, and alluring. We have designed this page to cover the fundamentals of a good promo page. From the layout to the messaging to the illustration, everything has been covered in a straight line.
Illustrations should not only give life to the page. They should also embody the brand’s personality and message. We have made sure that the illustrations pasted on the pages of Oasis’ platform have served their purpose right. They are made solely for Oasis, marking an effect that is especially exclusive.
We have used the safe touches of grey, blue and green. Light grey was used as the outline and the shade that strikes a subtle dimness to the suitable areas of the pages. Light blue and dark blue, on the other hand, were neatly blended to give a dash to various sections. Although just used sparingly, the shades of green brilliantly turned up the balance of the overall design. The colour play was both safe and bubbly.
Open Sans was the chosen typeface to convey the brand’s message. It’s a simple font with easy strokes and comfortable appeal, promoting a great readability for users. Some parts were made bold and some were italic, but the overall textual appeal is spick and span.