Shakoush.comBranding, Design & Development

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What is Shakoush?

Shakoush is a platform where property owners and building contractors meet. It is an online platform made for people who are looking for help with their home or office construction and renovation needs. Clients can easily find the best contractors by looking at their reviews, ratings, quotes, and portfolio. Contractors can also bid for their desired job posts, and the two can meet halfway.

The Challenge & Solution

Looking for the right contractor for clients’ building and renovation needs can really be a headache. Especially if the process isn’t organized in the right manner. Having an online portal where they can interview potential contractors at the comforts of their home, adds value to the whole experience and opens up the digital market for such services.

Shakoush effectively became the first portal of its kind in the UAE. To achieve this we employed intuitive design, branding and a solid backend system, thereby making Shakoush a valuable hub for all maintainace and renovation projects in the region.

Web & Mobile

The Shakoush website is built in a straightforward manner with no unnecessary visual or structural elements. Registration and job postings are sorted with a few clicks. Everything serves a well-defined purpose. The home page is filled only with sections that clients want to access making the whole process easier to grasp and navigate.

You never know when the need will arise for an experienced maintainace professional. People are spending more time surfing on their smartphones than with their PCs. Thus, making Shakoush’s web pages mobile-optimized is a must.

Brand Development

Outstripping rival companies can never be possible if the brand identity is poorly established. From logo to typeface, all branding elements need to reflect brand identity. Not only we developed a strong brand by creating imagery that is relatable and user-friendly but also aimed for inspiring creativity.

Shakoush means hammer in Arabic. From the colour choice, to icon selection and typography, every detail, big and small alike, has been taken into account. These pieces of elements form a unified, short message that echoes Shakoush’s mission.

Browse Contractors

This is one of the most significant pages of the site. If this was built the wrong way, we would be seeing clients dropping from the process halfway through. Clients never like opening multiple pages just to go on with the transaction. Thus, in just a single page, Pepperweb has arranged all necessary functions and sections in a user-friendly dashboard.

Customers can browse contractors with ease, check out their proposals, work history, reviews, and portfolio. They can access all the proposals received, message the right contractor and get the details of each offer. Budget and skill matching has never been easier.

 

Post a Job

Everything starts with a job posting. This page is as important as the Browse Contractors page. Following a simple, well-structured form the description of the task at hand is done in less than 2 minutes with precision.

The form they have to fill out is filled with pre-generated suggestions and options, so they won’t have to type every single detail manually. Only the necessary information is asked to avoid a daunting job posting experience. As a result, clients can just lay back and wait for contractors to come to them in no time.

Colours

Well-thought out colours are integrated to give the platform a warm and welcoming shade. We’re using light-toned colour palette to greet the users with a sociable and gracious atmosphere and avoid looking to serious and boring. A fun and friendly blend of gray, blue, green, yellow, and pink are put together to flash a likeable glow that any user will trust and adore.

Icons

The icons used are customized to match the sitemap and flow of the platform. Adding to its personality, they help the user navigate and explore all available information. Our designers have made sure that the icons reflect the goals and mission of the company.

UI Elements

Dropdown menus to set location and range, desired budget and timeframe are essential. If there’s just one part of the web design and development process that stood out towards the completion of this project, this was establishing the ideal UI elements. It was one of the core ingredients that make the user proceed with the site and follow through until the purchase.

 

Typography

Information hierarchy, visitor retention and perfected design all rest upon the choice of typeface. For Shakoush we opted for a Montserrat and Open Sans variation in an effort to give the website a friendly and functioning feel. The kind of typeface that is not disturbing to the eye has a psychological effect and helps convey the message in an appropriate manner.