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Y2m is a multinational team of experienced professionals in the fields of branding, advertising, marketing, events, and activations. Y2m links different brands with the youth. They offer customized marketing solutions for every brand. They are geared towards making an impact on research & insight generation, street programs, strategy and planning, social media, and engagement platforms. They know how to capture the attention of today’s youth to introduce each brand in an effective and engaging way.
Across all market levels, the youth has the shortest attention span around and are growing more skeptical each day. They never like dull and uninteresting stuff. What’s more they favor word of mouth and the much needed sense of belonging.
The main goal of y2m is to first get noticed by youth influencers and then have them help multiple brands in return. As soon as you drop by y2m’s website, you can feel the creative, dynamic and energetic mood that can surely seize the attention of any user. An added appeal is the infographic way of presenting hard facts that serve to explain all the benefits that y2m can give to brands; connecting them to youth.
Conquering the hearts (and attention spans) of the youth is a hard task. Every single page on y2m’s website has been created strategically. The transition and flow as you browse through the website, as well as the design are both visually pleasing and purposeful. From the landing page to the individual internal pages, each page includes neatly done calls to action that playfully put trust to each visitor.
The website itself speaks of what they promote—creativity, solutions and results. No one can resist this kind of energy. The site can also be conveniently accessed by all screen types and sizes. The site’s users can reach out to them, wherever and whenever they want to.
That’s what branding is in its core. The ability to communicate a brand’s mission in every piece of content. Mini-games are spread throughout the website and they serve as an engaging and explanatory element that adds in user experience and retention rates.
That’s right! Attention is no longer bought, it’s earned. As the tattoo of our Content Manager reads, less is always more so you end up following this link, and seeing a huge whale filled with ingenious fellow humans who had the brilliant idea to get rescued while the massive mammal exhales. Aptly designed as all current social media platforms, the animal’s breath drops explain that social is made (and manipulated) by the people for the people.
The entire platform of y2m is loaded with hints of creativity. It’s filled with animation and sprites that are super attention-grabbing. Our designers are young at heart and thus enjoy creating designs that are fit for purpose yet dynamic and eye catching.
The colours are brilliantly blended to give off a playful and a lighthearted vibe that no one can resist. The colour palette includes turquoise, green, and gray. The colour green is the color of balance, harmony and growth. Together, they invite good judgment and create a fun experience for all visitor’s to enjoy.
The icons are exclusively made for y2m from scratch. The colours of each icon match not only the whole theme of the site but also lead the visitor through each page in a better manner. Talk about looking cool and fun.
Nowadays illustrations are a must. By creating mascots and unique elements not only do we give the site an added branding benefit but also add to its character. Sales is trust and trust is personification. They give a soul to the site’s personality. Every single page is uniquely animated to stir up the audience’s interest in an energetic sense.
Museo300 is used as the chief typeface, a clean font that is easy to the eye and jovial at the same time. It matches well with the whole sketch. It’s the kind of font that helps convey the message of any text clearly and with solid information hierarchy.