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International Sports Expertise (ISE) is a sport performance consulting company that offers customised endurance training plan, prevention plan, relaxation plan and training camp services all over the World. The Team behind ISE, has a sports scientific background and many years of experience within sports along with over ten years participation in extreme and competitive elite sports.
The challenge here was to be able to prove how effective the programs offered by ISE are and to channel that into an online platform that can be used as a convenient tool. Clients simply need to fill in their profile details, choose their plan and then track their progress.
There was a need to create a website which would visually describe the nature of the company as well as the offers. So, we brought to life a platform that offers quality user experience and navigation.The interface is both dynamic and professional, making it possible for visitors to easily go through the pages and creat a personalized fitness plan.
Aside from creating a platform that is both superior in terms of design and functionality, we also needed to make the platform conveniently accessible in screens of all sizes. For users that are always on-the-go, the platform can also be accessible on all mobile devices.
International Sports Expertise is a performance consulting company created to motivate and empower people to stay fit and healthy through sports in a sophisticated manner.
When a client clicks on Get Started, she or he is immediately redirected to the Custom Plan page. This page includes four steps that the client must complete in order to generate a tailored training plan. The four parts are as follows: (1) General Profile (2) Personal Profile (3) Medical Profile (4) Neuromuscular Profile. This is a crucial value added page and can be used as the springboard for users to continue opting in and sticking with the company.
The core mission of International Sports Expertise’s is to provide physically or financially challenged individuals with proper funding for sports resources and equipment for competitions and training. The company also aims to promote an active and dynamic lifestyle. With this platform, a client can create a fundraising project or donate to an existing project to contribute to the company’s mission. To make it easier for the clients to send their donation or assistance to those athletes who need it.
The colour chosen are light and dark blues along with bright yellow. Visually, the colours come together and give off a proactive vibe to it. The yellow, of course, is a representation of energy and joy. On the other hand, the refreshing blues successfully balance out the bright yellow colour while maintaining the energetic, healthy feel.
We designed different minimalist icons scattered across the website. These icons add texture to the website and make it look more appealing. Some of them are very sleek and represent simple silhouettes of different fitness objects while others serve purely navigation and structural purposes.
The font used in the website design is Interstate Black. It is a very bold and straightforward font, It is a very bold and straightforward font, that is eye-catching and simple. The varying font style between text levels; headings, subheadings, bodies, etc. is used for a better structure. Aside from the bold color scheme, the website needed a font that immediately calls for attention and is very easy to read.