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The Health Co creates and delivers specially designed food programs for people looking to better their diets and better their lives. From pregnancy to diabetes, to slimming, The Health Co has specialist programs to fit a wide variety of needs and help clients achieve their goals. The Health Co prides itself on the quality of its ingredients and service which combine to bring excellent nutritional value and goodness to you when you need it most.
The existing entities in the health niche are teeming. Wellness has become a buzzword and people have long been trying to capitalize on this very fact. There are a lot of big players that have already marked their significance and place in the field. As a fresh contender in the game, The Health Co had to make certain that their digital marketing tools and efforts would not simply work but flourish.
One of their targets is to create a platform that is bound to grow exponentially—one that is simple yet user-friendly and high-converting.
Apart from ensuring that the website works well for customers on proper computer screens, Pepperweb has also made the platform conveniently accessible on all smartphone and tablet screens. The company’s mobile developers have used the most advanced and most effective practices and tools in setting up the platform for both web and mobile.
A mere glance is enough. The inner pages easily create the impression of health and wellness. Images of fresh and healthy food is set in the background with a clean presentation of brief meaningful texts. The inner tabs include their Programs, Menu, and E-store. There’s also the subtle yet compelling call-to-action button that is strategically set.
Every user has their own profile where they can see their activities such as the programs they’ve chosen, the menus they have picked, the products they’ve procured, etc. This is a perfect way for the users to stay on track through their pursuit of real and lasting health.
Users can freely choose the healthy menu they want to indulge in. The page is developed in the most organized sense. The icons used add a happy glow to the page, and the way the features are arranged is also made user-friendly. Users won’t have a hard time navigating the menu selector page as well as the whole site in its entirety.
Again, in the view of covering the whole population of mobile users across the target audience, every page of the website is presented seamlessly. Perfection is the name of the game, so Pepperweb really made sure that the mobile previews give a lasting and memorable impression to the users, eventually compelling them to convert.
The icons used are unique, simple, and jovial. They bring a blend of simplicity and cheer to a whole new level. These icons are exclusively designed for The Health Co platform.
The colours themselves represent what the company promotes—health and wellness. The refreshing colour of green, the breezy hue of blue, and the fair shade of grey ooze a unified sense of balance, which is exactly what the company breathes.
The typography is also made straightforward. No clutter-- just straight clarity with the help of Guardian Sans, Montserrat and Merriweather fonts. The message that the company wants to impose on health is valuable. Thus, it’s vital for Pepperweb to ensure that the texts are presented in the clearest way possible.